Global Outdoor Sports & Tourism for Sustainable Destination

Connecting leading outdoor sport and tourism service providers worldwide to foster positive cooperation, drive long-term growth, and promote innovative solutions for healthy and impactful destinations.

About GOSD

GOSD (Global Outdoor Sports & Tourism for Sustainable Destination) is a platform dedicated to connecting leading outdoor sport and tourism service providers from around the world and China to foster positive cooperation, drive long-term growth, and promote innovative solutions and models that enable healthy and impactful destinations.

Our Strategy

Educating the Market

1. Educating the Market

Strengthening Capacity and Awareness

  • Training programs and expert workshops
  • Presentation and showcase events
  • Study tours and exchange delegations
Enabling Partnerships

2. Enabling Partnerships

Unlocking Access to High-Value Resources

  • Government and industry departments
  • Travel agencies, event operators, and sports organizers
  • Outdoor clubs, communities, and associations
  • Sports and outdoor brands in China
Amplifying Impact

3. Amplifying Impact

Enhancing Commercial and Social Value

  • Targeted communication and media engagement
  • Thematic campaigns and recognition programs
  • Business matchmaking and cross-sector collaboration

Key Initiatives

April 19-27, 2026

2026 GOSD China Workshop

The workshop is designed to facilitate high-efficiency outdoor sport and tourism B2B engagement by directly and accurately inviting qualified buyers with shared vision and enabling targeted business matchmaking in Beijing, Shanghai, Chengdu, and Guangzhou. It will help participants establish valuable sales channels and long-term partner relationships.

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Early January, 2026

2026 GOSD Summit

The first Global Outdoor Sports & Tourism for Sustainable Destination Summit will be launched in Beijing in 2026, co-hosted with impactful partners. Through high-profile summit sessions and exclusive media interviews, the event will help participants improve brand influence, showcase innovative models and solutions, and present their sustainability vision and action to the entire outdoor industry and enthusiast community in China, as well as to connect with top-tier Chinese government agencies, service providers, KOLs, and other strategic partners.

May–October, 2026

2026 GOSD Study Tour Delegation

GOSD will select high-quality Chinese buyers and organize outbound study tours to collaborative destinations in 2026. These tours will provide the buyers hands-on understanding of on-site conditions, event operations, trail/facility setup, hotels, training institutions, transportation, and local services in terms of diverse sport events and products: Marathon, trail running, skiing, cycling, hiking, climbing, sailing, golfing.

GOSD Alliance

To advance strategic projects and leverage collective expertise, we are establishing the GOSD Alliance. Through tailored initiatives and a structured membership program, the Alliance will grant members priority access to capacity-building, visibility, and partnership opportunities. It will also foster synergies and collaboration in co-developing actionable and evidence-based standards for the future of outdoor sports and tourism.

Specific Benefits of Joining the Alliance:

Brand Promotion

1–3 free brand and business introductions through official channels

Business Referral

Priority recommendations to buyers and clients in Chinese market

Event Priority

Priority invitations to events with exclusive membership discounts

Annual Report Inclusion

Priority inclusion in Alliance Case Library and Annual Report

Award Participation

Direct eligibility for annual awards with exclusive certificates

Membership Identity

Use of Alliance membership logo in promotional materials

Who are we

As the organizer of GOSD, SHOWTRUE China (绣球科技), founded in 2014, has extensive experience in organizing sports and tourism events. It is one of the pioneering companies in customized outbound tourism and thematic destination marketing in China. We are recognized as an innovative player in the Chinese market and were among the first to successfully introduce and promote international destinations, significantly boosting their brand visibility and commercial performance.

Who should join GOSD Platform?

GOSD welcomes global outdoor sport and tourism partners that possess strong professional outdoor resources, service capabilities, and a commitment to sustainable development. Whether your goal is to enter the Chinese market, expand your global presence, deepen partnerships, or contribute to advancing global innovation and sustainability, GOSD welcomes you to participate in our initiatives and discover opportunities for collaboration and shared growth, particularly invite the following practitioners:

  • Destination marketing organizations (DMOs) and tourism boards
  • Sports, athletic, or sustainability-related alliances and associations
  • Event and competition organizers
  • Outdoor safety education and training institutions
  • DMCs / inbound operators
  • Cable car / lift operators
  • Hotels and resorts
  • Ski resorts
  • Outdoor sports clubs
  • Outlet and shopping villages
  • Outdoor activity and tourism service providers
  • Brand for outdoor equipment / clothing
  • Transportation service providers

Contact us

Contact GOSD for any inquiries, partnerships, cooperation, or support. We look forward to hearing from you and exploring ways to work together.

Contact person: Crystal
Email: fang@showtrue.cn
Tel: +86 13910094588